– 22.05.2012

Selfridges, the London department store, is known for its high end, yet slightly off-beat appeal, intruiging window displays as well as collaborations. For 2012 these elements all merge together with the Womens Designer Galleries that recently launched and, not to mention, with artsy videos produced by some of the great fashion houses.

[youtube]http://www.youtube.com/watch?v=5hUeGWMvSbg[/youtube]

You may remember A.F. Vandevorst’s Delfine short that we talked about on Stylemag, yet if there’s one designer we especially would love to provide us with a visually stunning motion it must be Dries van Noten.

While this Van Noten video was initially made for the 2005 runway show, it never ran and therefore gets to surprise us six years later. An explosion of texture, ethnic prints and unconventional colour combinations as is present in Van Noten’s collections is nowhere to be found. Video Mornlight rather bathes in a dark blueish or ultra red light that showcases a woman’s silhouette, her movement and feminine features with dust pouring over her. While fashion seems to be something so material, this video is more ethereal with the woman in the picture eventually turning into dust herself.

Author > Kaira van Wijk

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